Okay, I gave you some ideas last week- I mentioned several retirement books.  Several people emailed me and though it was a great idea!  Thank you loyal readers.   Here's my idea for this week; coffee, sweaters, baskets of Italian food (who can resist a heaping plate of pasta in the winter?) and my last suggestion, Baby Boomer books!   After all it's a Boomer's world.  Get used to it, America, it's a Boomer's world!

Take a look at the bestseller list and near the top is Tom Brokaw's latest, "Boom! Voices of the Sixties: Personal Reflections on the '60s and Today." Brokaw once chronicled "The Greatest Generation" that survived the Great Depression and helped win World War II. Here, he reflects on and talks with members of the "Sixties" generation.

Brokaw provides history and context for a generation that just can't get over itself.

But there's another book out that may actually tell us more about where America and the boomers are actually headed.

"Generation Ageless: How Baby Boomers Are Changing the Way We Live Today . . . and They're Just Getting Started," was written by J. Walker Smith and Ann Clurman.

The title really does say it all.

Smith and Clurman are with Yankelovich Inc., the consumer research company that was among the first to use the term baby boomers in the late 1960s. Their book - aimed at marketers, media buyers and anyone else interested in tracking the boomers - includes data from a 2006 study of 1,023 boomers.

The authors actually break the boomer generation down not by age, but by six segments, everything from Straight Arrows, about one-third of boomers who are "driven by traditional values and religion," to Re-Activists, about 15% of boomers who "are ready to join campaigns in support of social causes."

In between there are Due Diligents who "think ahead and plan for the worst;" Maximizers, the quintessential boomers who "want to do as much as possible and get the most from life;" Sideliners, who are "private, self-contained and undemanding;" and Diss-Contenteds who "see social problems they would like to fix, and their sympathies are with the protesters."

The authors describe boomers as "middle ageless" or "generation ageless."

"Unfortunately, we're still going to die," says Smith, president of Yankelovich Inc. "But baby boomers are the first generation that will enjoy the new experience of getting older. It will give them opportunities in the marketplace."